The Cultural Heritage Of Syria - 1962 Words

I intend to concentrate on the cultural heritage of Syria throughout the duration of this report, however the the massive losses in life and property incurred over the course of the now five-year long Civil War in Syria is a major factor in the discussion in regards to what remains, and what has been destroyed, among Syria’s tangible cultural heritage in the form of monuments, historical architecture, and various other pieces of art1. The tangible heritage that remains in the region effected by the Syrian Civil War is testament to thousands of years of culture, history and civilization, which must be protected and efforts must be put forth in its preservation. However, this heritage was built by the ancestors of those who have gone, and is a symbol of past peoples. Those who remain however, are suffering from the onslaughts of both terrorist groups one one hand, and are the victims of conflict between the Free Syrian Army and the forces of President Bashar Al Asad2. It is a lo gistical and moral quagmire to divert and commit forces to either one or the other, to protect them both from the destruction in the ongoing conflict. Should international and local military focus and effort emphasize the protection of priceless artifacts that are irreplaceable assets for the Syrian people and the world at large? Or should focus instead be diverted to protecting internally displaced persons in the region, as well as those entrenched in areas with intense fighting? It is important toShow MoreRelatedCultural Security Essay828 Words   |  4 PagesBy appraising the impact of Cultural Property Protection legislation on culturally sensitive sites during and after the civil war in Croatia (1991-95) these lessons can be applied to the civil war in Syria (2011-present). Abstract â€Å"History doesn’t repeat itself, but it sure as hell rhymes† (Anon) The aim of the proposed research is to provide a comparative analysis of Cultural Property Protection (CPP) in Croatia and Syria, learn lessons from Croatia’s experience and identify legislation that shouldRead MoreThe Sustainable Measures Of Middle Eastern Heritage Buildings1263 Words   |  6 PagesThe sustainable measures of Middle Eastern heritage buildings are limited, as well the international green rating system versions are still unsuitable and unable to adapt the local conditions and customs. Despite the Arab efforts to have their own rating systems, such as Abu Dhabi, Qatar and Kuwait (Komurlu, Ruveyda, Asli Pelin Gurgun, and David Arditi 2015, Omar Attallah, Sherif, Ahmad Senouci, Amr Kandil, and Hassan Al-Derham 2013), sustainability in most Middle Eastern countries is still deficientRead MoreSyria Is A Secular State Of The Middle East1437 Words   |  6 PagesSyria is located in the heart of the Middle East known for its diversity, and old inhabited city. The pe ople of Syria find themselves amongst Greek ruins form early mosques in the history of Islam. The past play a major role in modern Syria in how it defines its traditions and religious practices despite its lack of government since 1946; Syria has a long history of culture. The people of Syria place their importance on religion, family, self- discipline, education, and respect. Syrians identifyRead MoreThe Arab Civil War And The Destruction Of Ancient Objects And Cultural Heritage Sites2184 Words   |  9 Pageslearn to cope with conflict. Syria is the best example of a country with many cultural heritage sites and museums that are in danger due to conflict. The onset of the Syrian Civil War and the destruction of ancient objects and cultural heritage sites by ISIS have been the most recent manifestation of this. As a result of the Syrian Civil War and ISIS takeover, sites like Palmyra and the Aleppo historic city center have been heavily damaged (The Race to Save Syria s Archaeological Treasures.Read MoreShould Culture Be A Commodity957 Words   |  4 PagesShould culture be a commodity? In other words, should culture be able to be bought and sold for a profit? Cultural artifacts, by any meaningful measure, currently are a commodity. They are bought and sold on the art market in places as far and wide as legitimate auctions in London or New York to sa le on the thriving black market trade currently funding a brutal terrorist organization in Syria and Iraq. A more famous example, of culture acting as commodity, took place in 2007 when the Guennol LionessRead MoreThe Changes Of The World s Civilizations1112 Words   |  5 Pagesof a territory constantly invaded by empires until finally becoming its own country is Syria. Though Syria has faced many trials throughout its past, it faces several in the present. Syrian culture, economics, politics, and military advances have been contributions to its military conflicts and Civil War. For centuries Syria has been fought over by empires, primarily for its geographical location. Syria is located on the borders of Turkey, Iraq, Israel, Jordan, Lebanon, and the MediterraneanRead MoreThe Changes Of The World s Civilizations1101 Words   |  5 Pagesof a territory constantly invaded by empires until finally becoming its own country is Syria. Though Syria has faced many trials throughout its past, it faces several in the present. Syrian culture, economics, politics, and military advances have been contributions to its military conflicts and Civil War. For centuries Syria has been fought over by empires, primarily for its geographical location. Syria is located on the borders of Turkey, Iraq, Israel, Jordan, Lebanon, and the MediterraneanRead MoreThe Culture Of The Middle East1476 Words   |  6 Pagesbehind the dance. Dabke is also referred to as Dabka or even Dabkeh. It is those names that the Middle Eastern people refer to the actual dance that is normally used by different dialect. The dance is universal irrespective of someone’s roots and cultural background. Whether one comes from Iraq, Lebanon, or even Palestine, the dance is still the same. The term Dabka basically means the act of stomping (Haugbolle, 2010). The dance found its inception back in the early 1990s before the segmentationRead MoreThe Syrian Arab Republic, A Country On The Continent Of Asia1306 Words   |  6 PagesSyrian Arab Republic also known as Syria is a country on the continent of Asia. It lies on the eastern shore of the Mediterranean. It shares borders with Turkey on the north and northeast, Iraq on the east, Jordon on the south, Israel and Lebanon on the south west and its coastal region on the west. The land geographically consist Mountain ranges, rivers, desert, plains and coastal area. It is approximately 72,000 square miles, and the climate is hot and dry. Syria capital Damascus along with AleppoRead MoreCultural Heritage Protection During Armed Conflict1927 Words   |  8 PagesThe destruction of cultural heritage during armed conflict has become the forefront issue within the international discourse on its legal protection in the last several decades. Many scholars and professionals have contributed to the development of international legal instruments concerning cultural heritage protection. This thesis analyzes the existing international legal instruments to demonstrate their practical application, or lack there of, in recent armed conflict situations vis-aÌ€-vis the

Sec 310 Security Manager Role - 1168 Words

Security Manger’s Role 2/8/14 SEC 310 Just as any other role in an organization, you need to set yourself goals and standards for yourself and your company. Without any of these, nothing can get accomplished. If you do not give yourself a bar to reach for, you are basically sitting in a stagnant place. A security manager, just like any other management position has objectives they must complete. Just as the title says, their main goal is to identify what the assets of the organization are and to form and develop a plan that will protect what is most valuable to their organization. Without any of this, their position would be pointless. This position can cover organizations of all sizes. From a small mom and pop†¦show more content†¦Once your force has been assembled, training would be the next step. Giving them all job descriptions will give them an idea of what they must do to take care of their job the right way (Ortmeier, P, 2013). If your employees do not know what they are expected to do, how can t hey meet the expectations of the organization they are working for? Once they have been trained, they can be placed in the field to perform the functions they are needed to do. This could be a variety of things. The roles and responsibilities should be split up and those who have strong qualities in certain areas should be given roles that fit them well. So if a security manager has a floor officer that is not very personable you would not want them in a high traffic area that would require them to interact with others. Having these qualities as a manager should come first hand if you are going to lead a team. If not, you may not be fulfilling your own roles and responsibilities as a security manager (Center Of Development For Security Excellence, 2012). Finally after being on the job for a while, possibly passing their probation time, a job evaluation should be completed by the security manager. If the line employees and supervisors are not fulfilling their duties then mayb e the security manager needs to assess their approach on how they are training and educating their staff, or just making the decision that this employee is not cutout for this field. After this, the next step wouldShow MoreRelatedGoals and Objectives of Security Organization Essay810 Words   |  4 PagesRunning Head: GOALS AND OBJECTIVES OF SECURITY ORGANIZATION Goals and Objectives of Security Organization Judy M. Galarza University of Phoenix SEC / 310 September 19, 2010 Goals and Objectives of Security Organization Security plays a major role in both the business and government worlds. We will discuss the legal aspects of organizational security management. Discuss both the positive and negative influences regarding organizational security. We will also be discussing what consequencesRead MorePerformance Evaluation of Merchant Banking8201 Words   |  33 Pagesdebt is on the rise in recent years, it looks manageable because of declining ratio of exports to external debt. Compared to the neighboring countries, the Bangladesh capital market is small and has yet to play a bigger role in the economy. The share of domestic debt securities in the country’s GDP was approximately 12% in 2006 and that of India and Pakistan was 35.9% and 26.3%, respectively. Likewise, equity market capitalization over GDP was substantially lower among the South Asian countriesRead MoreLease Accounting Research and the G4+1 Proposal6098 Words   |  25 Pages © 2001 American Accounting Association Accounting Horizons Vol. 15 No. 3 September 2001 pp. 299–310 COMMENTARY Lease Accounting Research and the G4+1 Proposal Robert C. Lipe Robert C. Lipe is an Associate Professor at the University of Oklahoma. INTRODUCTION The Group of Four Plus One, or G4+1 for short, is a cooperative effort by national accounting standard setters from Australia, Canada, New Zealand, the United Kingdom, and the United States plus the International Accounting StandardsRead MoreAccounting Fraud at Worldcom8726 Words   |  35 PagesSeventeen thousand employees lost their jobs; many left the company with worthless retirement accounts. The company’s bankruptcy also jeopardized service to WorldCom’s 20 million retail customers and on government contracts affecting 80 million Social Security beneficiaries, air traffic control for the Federal Aviation Association, network management for the Department of Defense, and long-distance services for both houses of Congress and the General Accounting Office. Background WorldCom’s originsRead MoreCase 4.6. Phar-Mor Inc.8093 Words   |  33 Pagesengagements. †¢ To illustrate the need for auditors to identify key red flags by conducting â€Å"smell tests† both on their client’s financial statements and top management’s personal integrity. KEY FACTS †¢ Phar-Mor had grown from 1 store in 1982 to 310 stores in 1992, with sales exceeding $3 billion. †¢ The deep discount drug store retail business is extremely competitive. †¢ Mickey Monus was found guilty in December 1995 of embezzling more than $10 million and sentenced to nearly 20 years in prisonRead MoreEfficient Capital Markets, Corporate Disclosure and Enron12656 Words   |  51 PagesENRON CORPORATION. . . . . . . . . . . . . .. II. ENRON AND U.S. CORPORATE GOVERNANCE. . . . . . . . . . . . . .. A. Proximity........................................... B. Objectivity.......................................... C. Adaptability D. The Role of Shareholders E. Analysts............................................ F. Credit Rating Agencies G. The Market for Corporate Control H. Accounting Firms. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. III. ENRON AND CORPORATE DISCLOSURERead MoreMedicare Policy Analysis447966 Words   |  1792 PagesLiving Assistance Services and Supports Subtitle E—Miscellaneous DIVISION D—INDIAN HEALTH CARE IMPROVEMENT TITLE I—AMENDMENTS TO INDIAN LAWS TITLE II—IMPROVEMENT OF INDIAN HEALTH CARE PROVIDED UNDER THE SOCIAL SECURITY ACT 2 DIVISION A—AFFORDABLE HEALTH CARE CHOICES 3 SEC. 100. PURPOSE; TABLE OF CONTENTS OF DIVISION; 1 4 GENERAL DEFINITIONS. rmajette on DSK29S0YB1PROD with BILLS 5 (a) PURPOSE.— 6 (1) IN 7 GENERAL.—The purpose of this division isRead MoreWaste Management33554 Words   |  135 PagesCorporation and how Andersen’s involvement with Enron led to the accounting firm’s downfall. To enhance students’ appreciation of the importance of understanding an audit client’s core business strategies. To develop students’ understanding of the role of confidence, reputation, and trust both in the corporate and auditing professions. [4] [5] [6] To provide a venue for exploring professional issues relating to auditor independence and the provision of non-audit services for clients.Read MoreCorporation (Fisch) Outline Penn Law Essay62808 Words   |  252 PagesCORPORATE FORM 16 A.) Formation and Structure 16 B.) Debt, Equity, and Valuation 22 III.) CONTROL OF CORPORATE DECISIONS 32 A.) The Role of the Shareholder 32 B.) Management Obligations 50 1.) Duty of Care 51 2.) Duty of Loyalty 56 3.) Duty of Fairness: Parent-Subsidiary Relationships 63 4.) Duty of Good Faith 64 5.) Management Obligations Under Federal Securities Laws 67 C.) Shareholder Litigation 76 IV.) Structural Changes 85 A.) Transactions in Control 85 B.) Mergers and AcquisitionsRead MoreTestbook Answers112756 Words   |  452 PagesEdition Instructor’s Manual 5. Cash end State realization Probability of year 1 Chapter 2 Interest on opening cash balance Sales year 2 Total bad, bad 0.25 100 10 100 210 bad, good 0.25 100 10 200 310 good, bad 0.25 200 20 100 320 good, good 0.25 200 20 200 420 $1,260 Present value, at time 0, of expected liquidating dividend: PA0 ï€ ½ 0.25 ï‚ ´ 1,260 ï€ ½ $260.33 1.10 2 Note: This question illustrates another

Socrates Political Martyr Analysis - 1909 Words

lato 1. Is Socrates a political Martyr? Socrates’ teachings of philosophy are to reveal thinking in its true purity. His principles and teachings are very important to him as a person. It is arguable that at the end of the Apology, Socrates contrasts the meaning of a political martyr. According to Merriam Webster Dictionary, a martyr is, â€Å"A person who sacrifices something of great value and especially life itself for the sake of principle.† Socrates has no fear of death in its entirety because he believes that death is the deepest sleep or migration. Therefore, he sees the afterlife as a placeholder for the world and things that reality can no longer produce. The deep sleep is one of those nights to which the person has no dream or†¦show more content†¦This reinforces the idea that giving up his life is not sacrifice to him. Socrates values the truth, yet he knows that he does not have the truth. Socrates believes that dying is not a consequence for himself, but rather for the people of Athens. They can choose to listen to him now, or wait for someone else to come along again to challenge them. Therefore, Socrates can die, and would rather die because at least he has the chance to continue speaking after his death. To conclude, although Socrates’ death may have been voluntarily, it is not noble. Plato 4. Discuss how Socrates appeals for his own defense in his Apology. Specifically, his ideals. In the Apology, Socrates is standing before the judges for his trial of corruption of the youth and questioning the gods. Socrates is supposed to employ a defensive speech to persuade the judges of his innocence. However, he appeals for his own defense by protecting his public image. His rhetoric and speech to the men of Athens does not go for their emotions or to aid his situation. Instead, he tells the jury a story about how the Delphic Oracle told him he was the wisest man. Socrates believes that people may have a false connotation of the Delphic Oracle, and claims that by acknowledging his ignorance, he knows that he does not know. This has stark contrast to those who Socrates challenges after speaking to the Delphic Oracle because these people are ignorant to theirShow MoreRelatedSocrates Vs Machiavelli Essay875 Words   |  4 PagesSocrates, in his early works, maintained a steadfast distance from involvement in politics, making a comparison or evaluation of a political system in his persona technically impossible. To claim that Socrates would or would not be supportive of any political system might then seem irresponsible, a presumptuous analysis not fitting for an academic recognizing the false equivalence between Socrates’Read MoreSocrates And Machiavelli1681 Words   |  7 PagesSocrates, in his early works, maintained a steadfast distance from involvement in politics, making a comparison or evaluation of a political system in his persona technically impossible. To claim that Socrates would or would not be supportive of any political system might then seem irresponsible, a presumptuous analysis not fitting for an academic recognizing the false equivalence between Socrates’ philosophy and Machiavelli’s political ethics. The strategy to conduct any sort of liable and validRead MoreHegels Deep Reverence For Socrates1766 Words   |  8 Pages Hegel’s deep reverence for Socrates is reflected in his comparison of Socrates with Jesus. While there are many similarities between them—both men attracted disciples, taught orally, were persecuted for undermining traditional authority, were martyrs and dichotomized world history—Hegel’s comparison primarily meant to convey his belief that Socrates’ importance cannot be overstated (Most). For Hegel, Socrates not only introduced the world to philosophy, but also brought about the advent of a typeRead MoreMartin Luther King Jr. Essay1553 Words   |  7 Page sfoundation for his own ideas and views, thus giving his need for change a more rational basis. Later, King uses a well-known philosopher in his argument. Just as Socrates felt that it was necessary to create a tension in the mind so that individuals could rise from the bondage of myths and half-truths to the unfettered realm of creative analysis and objective appraisal, so must we see the need for nonviolent gadflies to create the kind of tension in society that will help men rise from the dark depthsRead MoreSocrates Summary2196 Words   |  9 PagesAccusations made against Socrates:†¨corrupting of youth, allowing them to question authority not respecting traditional gods introducing new gods He was ugly so people thought he was evil Socrates Life: 469BC- 399BC Born: 469 B.C. Birthplace: Athens, Greece Died: 399 B.C. (execution by poison) Best Known As: The great Greek philosopher who drank hemlock Socrates is the ancient Greek thinker who laid the early foundations for Western philosophical thought. His Socratic Method involvedRead MorePolitical Philosophy and Plato Essay9254 Words   |  38 Pages SOCRATES Socrates 469 BC–399 BC, was a classical Greek Athenian philosopher. Credited as one of the founders of Western philosophy, he is an enigmatic figure known chiefly through the accounts of later classical writers, especially the writings of his students Plato and Xenophon, and the plays of his contemporary Aristophanes. Many would claim that Platos dialogues are the most comprehensive accounts of Socrates to survive from antiquity. Through his portrayalRead MoreThe Philosophy of Happiness11705 Words   |  47 Pagesruled out briskly at the start of the inquiry. Money is only as good as what it can buy. It is how someone spends his money that shows us where he really thinks happiness lies: does he spend it on luxury, for instance, or does he use it to gain political power, or give it to those less well off? What was Aristotle’s own choice between the three types of life on his short list? There is no single answer to this question: Aristotle wrote more than one treatise on happiness, and he gave different accountsRead MoreDeveloping Management Skills404131 Words   |  1617 PagesLine 58 Understanding and Appreciating Individual Differences Important Areas of Self-Awareness 61 Emotional Intelligence 62 Values 65 Ethical Decision Making and Values 72 Cognitive Style 74 Attitudes Toward Change 76 Core Self-Evaluation 79 SKILL ANALYSIS 84 Cases Involving Self-Awareness 84 Communist Prison Camp 84 Computeri zed Exam 85 Decision Dilemmas 86 SKILL PRACTICE 89 Exercises for Improving Self-Awareness Through Self-Disclosure 89 Through the Looking Glass 89 Diagnosing Managerial Characteristics

Clients Looking For Yoga Centers In Sydney â€Myassignmenthelp.Com

Question: Discuss About The Clients Looking For Yoga Centers In Sydney? Answer: Introducation Sunshine Yoga Center recognizes that there exist profound opportunities in Sydney. The need to keep fit and fight lifestyle diseases has brought about the need for Yoga centers in Sydney. Sunshine Yoga Center sees the numerous benefits as well as the potential growth that may result from setting up a Yoga center within Sydney town. This will help set the pace and help people to reduce minor illnesses that arise from lack of exercise. Sunshine Yoga Center recognizes that exercise is an important component for the health of an individual. It is therefore important to provide Yoga centers where people can come and exercise. This is a great business opportunity since not many people have enough space to exercise. Sunshine Yoga Center seeks to set the standard and led the pack. In so doing, Sunshine Yoga Center will rely on quality service as the foundation for this business. Sunshine Yoga Center understand its consumers within Sydney needs to be informed about the need to burn extra fats. This will require various modes of communication with the major channel of communication through the business website. Sunshine Yoga Center primary mission is to become the leader in giving physical excises service in Sydney. Sunshine Yoga Center will liaise with the government to ensure that even those who are sick are given the opportunity to exercise. This is what will set Sunshine Yoga Center apart. Sunshine Yoga Center is not just a money minting business but rather a business that cares about the welfare of Sydney people. Sunshine Yoga Center recognizes that the sick really need to exercise in order to recover quickly. This will involve light exercise that can help the sick to relax and meditate. The major objective of this business is to help client live a better life through doing enough exercise. Sunshine Yoga Center will also provide its customers with the information they need with regard to health and exercise. Timing is what will give Sunshine Yoga Center a competitive advantage in this area. As at currently, there are no serious competitors in this specific area. Moreover, there is a huge demand for Yoga in Sydney. The sedentary lifestyle that people live today has made it impossible for people to naturally exercise. This is what has necessitated Sunshine Yoga Center to look in this direction and come to the rescue of the general public of Sydney. Sunshine Yoga Center has the best experts in the field of Yoga and thus will provide the best service to its client. SEO and User Friendliness Sunshine Yoga Center recognizes that online presence is vital. For a business to be successful especially in this particular century online presence is mandatory. More people are online and the best way to reach out to such people is through online platforms. In this regard, it is important to improve on the friendliness of Sunshine Yoga Center website. However it must be noted that making a website effective has nothing to do with bright lights, it is about how a message is conveyed. Messages must be clear and concise (Ba, 2016). A website that is user-friendly needs to be simple. No pop ups, no revolving buttons and such like. A website with several pop ups tends to distract the visitor from getting the very core purpose of the website (Cuellar, 2016). A website needs to convert visitors into potential clients so in must not obstructs the message therein. Navigation is another very important feature. A website must be easy to navigate. This is the only way a visitor to the website can get to know what Sunshine Yoga Center is all about and the services it offers. This, therefore, calls for the use of contrasting colors to make navigation buttons stand out (Goss, 2010). In addition, websites should be made to be mobile friendly since many people now use mobile phones to search for information online For search engine optimization (SEO), the use of the internal linking structure is one of the surest ways by which SEO can be improved. This internal link structure should be made to follow a pyramid formation. The main idea of doing this is to help minimize the total number of links that tend to occur between the homepage and the web page (schilla Mark Wright, 2017). Bolding content links are also very important as it makes them stand out. This is very important just in case the reader needs to gather more information. It is also important to optimize call to action (CTA) links. This is very important since it helps in maximizing the conversation rate of the website(Tyler, 2014) The positioning of a call to action (CTA) is very important and it should be placed above the fold (Quincy, 2014). A call to action should be made big enough and above all, it should be optimized for each particular device. Proposed Ad Words Strategy Number of campaigns and the focus for each campaign In this campaign, four Ad groups will be put to use. These four will be for a start. They will focus on event timing, ticket sales, locations as well as the players. Once key word popularity is available then more ad groups will be incorporated. Keywords and negative keywords Generic Yoga related keyword will be used during this campaign this will help avoid the use of key words that are practically not active. Yoga generic keywords will be used to so that they can be posted to clients looking for Yoga centers in Sydney. Those looking for Yoga related information will also be able to benefit from this. Text for at least two AdWords versions for an ad group To promote Sydney Yoga center successfully on the Google Network, text ad words will be used. The text ADWords for an ad group will include Special rates until end of the month. No booking fee. Looking for a Yoga center. Join for free this month. There will be at least 2-5 ads per group. Daily and weekly plans for spending the campaign budget (US$250) A round $ 73 dollars should be set aside weekly. The $250 ought to be used 100%. However, not all of it should be used before major event planned for Sydney Yoga takes place or before the end of the project. This means that it is important to allow for budget allocation after major events. This will be very important given that there is likely to be a lot of interested generated that would benefit Sydney Yoga center as a result of the offline publicity. Network(s) for their AdWords ads The ads should only be displayed for searched and not for networks. This will be a very key component of this campaign. Target audience settings The target audience here is the general public, men, and women from various walks of life of various classes. This is very important given that health is an issue of public concern. Everybody needs to be healthy. Ad serving options The ads copies will be enhanced to create agency and excitement. This will need continuous monitoring. Keyword bidding This campaign will use Google suggested keywords. However, there may be the addition of complex phrases given the nature of Yoga. This will be for purposes of clarity. Location targeting Location targeting will be very much appropriate in this case. This is due to the fact that the target audience is generally from Sydney. Searches by geography will therefore be very important for this campaign. Moreover, there are those who are particularly interested in Sydney and thus they can gain a lot by geographical searches. Aims for impressions, clicks, CPC and CTR Targeting a CTR of about 1 to 2 percent will be okay in this case with a CPC of about 10 to 15 cents. Proposed success metrics The success rate is likely to be about 90% given that this will generate more clicks. This is because optimization efforts will also help in making the website user-friendly. References Ba, C. (2016). SEO Techniques. Writing Skills, 45-48. Cuellar, S. (2016). SEO and Content Marketing. Chicago: Penguin. Goss, T. (2010). Tools for Change . New York: CRC Press. Gullen, S. (2016). The Art of Writing: Tips from an expert. Content generator, 56-59. Quincy, E. D. (2014). The Art of Writing . New York : Oxford Univesity Press. schilla, C., Mark Wright, T. (2017). How to increase your ranking: An experts point of view. Better Writing, 50-62. Spencer, M. (2015). The Art of SEO. New York: CRC Press. Tyler, T. (2014). Digital World. New York: CRC Pres